Optimizely, the premier digital experience platform (DXP) provider, announces its latest product integration with Writer, an enterprise-focused generative AI platform.

Following their October partnership announcement, this collaboration activates the Optimizely Content Marketing Platform (CMP) with advanced AI capabilities.

Now, joint customers can utilize industry-specific large language models (LLMs) to craft content that is not only relevant and compliant but also resonates with their brand's tone and voice.

Alex Atzberger, CEO of Optimizely, opined on the strategic value of this integration, stating,

"Optimizely is committed to enhancing our AI capabilities across Optimizely One, while also providing our customers with access to Writer's specialized LLMs for superior content creation and digital experiences."

The integration features Palmyra, Writer's suite of LLMs known for their transparency, auditability, and privacy-focused design.

These models excel in benchmarks like Stanford HELM and are supported by Writer's RAG Knowledge Graph and AI guardrails, ensuring content adheres to brand and compliance guidelines.

This combination of technology creates a robust AI platform that addresses the unique needs of enterprises.

May Habib, CEO of Writer, shared her enthusiasm for the partnership, highlighting the mutual benefits for customers:

"Our collaboration with Optimizely introduces real generative AI value to enterprises, streamlining AI content generation and enhancing user experiences."

This partnership takes Optimizely's journey towards integrating AI into its offerings, showcasing its dedication to delivering state-of-the-art solutions.

It enables businesses to leverage AI in streamlining their content marketing processes, from creation to optimization, ensuring efficiency and effectiveness in their digital strategies.


Finally, by integrating Writer's AI into the Optimizely platform, enterprises now have at their powerful tools to enhance content creation, ensuring it's not only engaging and industry-specific but also aligned with compliance and brand standards.

This move ensures Optimizely's commitment to innovation in digital experience but also sets a new benchmark for AI in content marketing, paving the way for more personalized and impactful digital interactions.

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