Aprimo has announced the release of Aprimo AI, a new artificial intelligence solution tailored for digital asset management. The platform is designed to automate and enhance content creation, asset discoverability, and brand governance, responding to the evolving needs of marketing teams globally.

Notably, Aprimo incorporates several advanced features, fundamentally changing how teams create and manage content. One of the major features is the AI-driven acceleration of content creation.

This tool allows for quicker content development cycles, tailored to the specific needs of brands. Another key aspect is the enhancement of asset discoverability.

With Aprimo AI, marketers can quickly locate and utilize assets, streamlining their marketing workflows. Also, the platform's smart search capabilities ensure that assets are easily accessible, improving overall productivity.

Additionally, Aprimo AI includes advanced tools for automated asset management, reducing the time and effort required for manual data processing.

This automation extends to tasks like smart tagging and AI-driven asset categorization, simplifying complex asset management processes.

Erik Huddleston, CEO of Aprimo, said:

“Aprimo AI represents our leap into the future of customer engagement, where AI simplifies and enhances every aspect of digital asset management.”

Huddleston further states,

“Our commitment with Aprimo AI is to provide a solution that not only meets the current needs of digital asset management but also paves the way for future advancements in this field.”

Echoing similarly, Shauna Lallatin, Digital Asset Coordinator at Plaid Enterprises, commented:

“With Aprimo AI, finding and using our digital assets has become faster and more intuitive, significantly improving our operational workflows.”


The introduction of Aprimo AI marks a major advancement to company's digital asset management capabilities. By integrating artificial intelligence, Aprimo offers a more efficient and user-friendly approach to managing digital assets, driving innovation in how businesses handle their content creation and brand management processes.

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