, a startup in data intelligence and fintech marketing within the real estate and mortgage industries, today announced Lisa Larson as its new Chief Strategy Officer.

With a robust two-decade background in real estate property technology in North America, Larson is set to lead the development of AI and machine learning strategies and steer the advancement of business and product initiatives at

"Lisa brings a wealth of knowledge and a proven track record in AI that aligns perfectly with our goals at Percy," stated Charles Williams, founder and CEO of Percy. "Her transformative leadership and innovative approach have significantly propelled business growth, making her an invaluable addition to our team."

Previously, Larson held the position of Managing Director at, where she led the integration of advanced AI and computer vision technologies for top real estate brands such as CoreLogic and RE/MAX.

Her efforts have not only positioned her as a leader in AI-driven real estate solutions but also earned her the title of 2024 Futurist by RIS Media.

In her new role, Larson will manage the Percy Market Intelligence Platform, which utilizes machine learning to deliver real-time market insights and predictive analytics to real estate professionals.

"I'm thrilled to join Percy's visionary team and lead the enhancement of our Market Intelligence Platform," Larson said. "Our commitment to equipping our clients with cutting-edge AI tools will ensure they remain leaders in the rapidly evolving real estate market."


In summary, Lisa Larson's appointment as Chief Strategy Officer is a key development for as the company advances its AI-driven offerings.

With Larson's leadership, is aiming to redefine how real estate professionals leverage technology to stay ahead in the market, ensuring they play a central role in the home buying process.

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