Meta has introduced a set of updates to Facebook Marketplace aimed at improving how users buy, sell and discover items.
The company said these features include the ability to create and share collections of listings with friends, invite friends into seller chats, and access expanded third-party inventory from platforms such as eBay and Poshmark.
One of the new features is collections, which let a user group listings, such as “vintage vinyl finds” or “budget gaming gear”, and share them privately or publicly across Facebook Feed, Messenger and WhatsApp.
Meta also launched a collaborative-buying test where buyers invite friends into a seller chat to compare options and coordinate purchases together.
Additionally, Marketplace listings now allow comments and reactions, which Meta says will help users provide feedback on item quality and improve the relevance of recommendations.
A further update introduces AI-based prompts in chats: when a conversation with a seller begins, Marketplace will suggest questions like “Is there a warranty?” or “What condition is the item?” based on the listing details.
The company also said it is trialling AI-powered insights for car listings including engine specs, safety ratings, seating information and market price comparisons in one view.
Online Marketplace And Social Commerce
These changes come as Marketplace becomes more social and discovery-oriented rather than just a listing board. Meta noted that in the U.S. and Canada, four out of ten young adults log into Marketplace daily.
By allowing shared collections and group chats, Meta is creating a more community-driven shopping experience that mirrors trends seen on live-shopping platforms and social commerce hubs.
At the same time, integrating AI helps reduce buyer friction and gives less-experienced shoppers better support. The “suggested questions” feature and car-listing insights aim to reduce uncertainty and help users trust what they are buying.
Making third-party inventory visible via partner platforms broadens options and keeps users inside Meta’s ecosystem rather than driving them elsewhere.
Considerations And What To Observe
As Meta rolls out these features, key questions will include how quickly users adopt collaborative shopping workflows and how sellers respond to more public-facing chats and shared collections.
It will also be important to see whether the AI-suggestion features truly improve transaction quality or just create additional prompts with limited impact.
Meta said more Marketplace updates are expected in 2026, so the initial rollout will serve as a testbed for broader social-commerce ambitions. Observers will watch whether these changes help Meta drive deeper engagement on Marketplace and capture more value from peer-to-peer commerce.
