Safary, the innovative Web3 counterpart to Google Analytics, announces a successful $2.4 million pre-seed funding round. The investment, led by Lemniscap and supported by notable participants, will fuel the development of Safary's groundbreaking marketing attribution platform for Web3.
Safary's platform, designed to track marketing efforts in the Web3 space, offers projects the tools to analyze critical metrics like Customer Acquisition Cost (CAC), channel ROI, and Lifetime Value (LTV).
This free, easy-to-use solution is accessible by adding a simple code line to any website. With Google phasing out third-party cookies by 2024, Safary's timing is crucial.
It provides marketers a privacy-centric alternative to traditional tracking methods, enabling data-driven decisions without compromising user privacy.
As the only cookie-free Web3 tracking tool, Safary centralizes growth data, tracking everything from organic content to key opinion leaders (KOLs) and ad networks.
It also respects user privacy while delivering valuable insights into Web3 marketing campaigns.
Justin Vogel, Co-founder of Safary, emphasizes their commitment to growth leaders.
"Our focus is on empowering them with our platform, ensuring privacy and insight for every marketing activity," he states.
Roderik van der Graaf, Founder of Lemniscap, sees Safary as pivotal in the evolving digital landscape.
"Safary is perfectly positioned to meet the urgent demands of the industry, offering a new attribution system that respects user privacy," he comments.
Conclusion
Safary's successful funding marks a significant milestone in Web3 development. By providing a privacy-respecting, insightful analytics platform, Safary is set to transform how companies approach Web3 marketing, setting a new standard for data gathering in the era of decentralized internet.
