Magic Vision, a startup based near Milan, Italy, has built a system that watches over older people at home or in care and alerts a carer when someone falls. Called Silver Eye, the system needs no pendant or emergency button, and the startup’s new €600K round will take it from development to market.
SixS, the Italian company that makes Gecos, software for running non-profit organisations, invested alongside a group of Italian business angels with backgrounds in law, compliance and business development.
Magic Vision is also preparing a larger round, a €1.5M capital increase to speed up sales, build a network of partners and distributors in Italy and begin expanding into Europe. The goal is to win a first customer abroad within two years.
“With Silver Eye, we want to enable new care models that help older people remain independent,” said Lorenzo Mauri, Magic Vision’s co-founder and chief executive.
Falls Spotted Without A Wearable
Federico Lanzani, the company’s co-founder and chief technology officer, traces Silver Eye back to his own family. His grandfather fell and stayed on the floor for an entire day before anyone found him.
“Wearable devices, emergency buttons and other available systems had significant limitations,” Lanzani said. Instead, the team set out to build technology that recognises risk without the person having to wear a device or call for help.
Silver Eye combines AI and computer vision, the field of software that interprets images, with environmental sensors. Magic Vision says the system detects falls in complex home environments, including from a bed or a sofa, and keeps working in the dark.
Beyond falls, Silver Eye tracks patterns of daily life: how often someone uses the bathroom, how long they spend in bed or in their flat, and long stretches without movement. Carers can also be told when a person leaves a safe area or comes back outside set hours, and when an unknown visitor enters.
Alerts arrive as a notification or an alarm, depending on how serious the event is, and a carer can open the event to judge what has happened. The data is processed on the device rather than in the cloud. Magic Vision says local processing gives instant responses, protects privacy and keeps the system running when the internet connection slows, and that video is neither saved nor sent anywhere else.
Silver Eye In Italian Care
Silver Eye is already in use in pilot and commercial projects with long-term care providers across Italy, although Magic Vision has not named them. The company says more than 200 sensors have been installed, and the target is to monitor more than 100 people by the end of 2026.
Italy has one of the oldest populations in Europe. Istat, the national statistics office, puts the share of residents aged 65 or over at 24.7% in 2025, rising to 34.5% by 2050.
Mauri has said population ageing is putting pressure on care systems, and that technology can help through “continuous monitoring and timely intervention when needed”. Magic Vision presents Silver Eye as support for families and care professionals as well as for older and vulnerable people.
Six Co-Founders From School Days
Founded in 2023 by six co-founders, Magic Vision is based in Meda, a town in the Monza and Brianza province north of Milan. The group had worked together on AI and computer vision since 2017, while still at school, and had already built an automated filming system and a self-guiding drone before turning to elderly care.
Alongside Mauri and Lanzani, the founding team includes Matteo Labadini as chief financial and operating officer, computer vision engineer Francesco Iaia, full-stack developer Andrea Mandressi and software and network engineer Davide Figini. The company now has nine people.
PoliHub, the startup incubator of the Politecnico di Milano, the NExT Accelerator at the ComoNExT innovation hub and Paradigma Exponential Hub have also supported the company, including with introductions to investors. Magic Vision also received a €30,000 grant through Switch2Product, a programme run by the Milan Monza Brianza Lodi Chamber of Commerce.
From Italian Pilots To Europe
Magic Vision now has fresh funding from SixS and Italian business angels, and a system the company says can spot falls and changes in daily routine without the person wearing anything. Silver Eye is already running with care providers in Italy, as the country’s older population continues to grow.
The next round is meant to take the company further, first through partners and distributors in Italy and then into other European countries, with a first customer abroad as the goal. For now, all of its customers are in Italy.
