Klarna, the AI-powered global payments network, has expanded its partnership with Expedia Group to the US, bringing flexible payment solutions to millions of American travelers.
Following successful implementations in the UK, Germany, Sweden, and Finland, Klarna's popular Pay Now and Pay in 4 options are now available for bookings on Expedia.com/Klarna and Hotels.com/Klarna.
This strategic expansion into the US market aims to make travel more accessible and financially manageable, aligning with the needs of contemporary travelers.
Erin Jaeger, Head of North America at Klarna, commented on the collaboration:
"Teaming up with Expedia Group allows us to transform the booking process, making it more adaptable and user-friendly. Offering Pay Now or Pay Later options, we're making travel less financially daunting and more enjoyable for every adventurer."
Clayton Nelson, Vice President of Strategic Partnerships & Affiliates at Expedia Group, also highlighted the benefits of this expanded partnership:
"We are excited to offer our customers more flexibility in how they plan and pay for their travel. This move is part of our ongoing effort to enhance the travel experience through innovative solutions."
Conclusion
In summary, as the US travel market is expected to generate nearly $200 billion in 2024, the timing of this partnership couldn't be better. The travel industry is bouncing back from the pandemic and more travelers are looking for flexible and affordable ways to book trips.
With 37 million Klarna users in the US, Expedia Group is now part of a strong network of travel providers using Klarna to make travel easier and more financially flexible for their customers.
