This is Morning Tick's list. We compiled it ourselves because the rankings available elsewhere answer a question our readers are not asking: how large an agency is, measured in fee income, in a country that may not be their market.
A company building agent infrastructure, connected hardware or security software has a narrower problem. It needs people who already understand the technology, who know which publications its buyers read, and who will still be servicing the account after the next acquisition. Size has little to do with any of that.
So we ranked on fit rather than scale. The order below reflects our judgement of which firms enter 2027 best equipped for the sectors we cover, and we are stating that openly because most lists of this kind present opinion as measurement. Nothing here was paid for, no agency was consulted, and no agency was asked to contribute.
How We Built This Ranking
Four tests decided the order.
Sector depth we can verify comes first. Not claimed expertise, but named clients in AI infrastructure, connected devices, cybersecurity or digital assets. An agency page listing twelve industries usually means it has no particular depth in any of them.
Ownership is the second test, because tech PR has been consolidating hard, and an agency bought eighteen months ago is often mid-integration with a reshuffled senior team. That is a fair question to ask in a pitch and a difficult one to answer from a website.
The third is whether senior people do the work. We looked at fee income per head as a rough proxy. A small firm producing substantial revenue from few staff is generally one where the people who pitch also deliver.
The fourth is reach beyond the United States. Most of the companies our readers work for sell into Europe and Asia, where many American agencies are thinly staffed or rely on partner networks.
The Twelve
1. The Hoffman Agency
Hoffman takes the top position because of what it bought. Its acquisition of the London firm CCgroup added roughly thirty people with real depth in mobile, telecoms, cybersecurity and IoT, including work for the Wireless Broadband Alliance, the Los Angeles Department of Transportation and the InterDigital business Chordant. Hoffman itself runs 19 offices across 13 countries with around 300 staff and clients including Google Cloud, BlackBerry, Meta and Samsung. For a connectivity, semiconductor or industrial technology business, no other firm combines that geographic spread with people who can already read a specification sheet.
2. Mission North
Mission North has made the most deliberate bet on where this industry is going. It launched a Physical Industries practice covering commerce, manufacturing, mobility and aerospace, aimed at companies putting AI into machines and physical spaces, and its client list carries the argument: Apptronik, Axon, Simbe Robotics, Skyryse, Verkada, Instacart and Google. Co-chief executive Bill Bourdon described AI as having moved off the screen and into the spaces and machines that define the economy. For robotics, industrial AI or anything being sold as physical AI, this is the sharpest positioning available.
3. Highwire
Highwire is the strongest option for enterprise software and security, with around 250 staff across North America. Its purchase of The Bliss Group added a health division on the reasoning that healthcare is now a technology sector, which is correct and also means technology clients share attention with a new priority. Worth engaging, worth asking how the integration has settled.
4. Hotwire
Hotwire is technology-only rather than a general agency with a technology practice, which shows in the quality of the media relationships. It has around 260 staff, is owned by the Australian listed group Enero, appointed Grant Toups as global chief executive and has bought its way into digital marketing and enterprise technology consulting. Group ownership brings resources and a reporting line that sometimes shapes priorities.
5. Walker Sands
The Chicago firm works as an integrated marketing agency rather than a media relations shop, with around 165 staff. That suits a company whose actual problem is pipeline rather than profile, which describes most B2B technology businesses with a nine-month sales cycle. Choose it when success is measured in qualified leads rather than clippings.
6. Spark Communications
A London specialist that does not appear in American rankings at all, and is better suited to a European business than most firms that do. Its client list runs through security and enterprise names including Imperva, Venafi, Panaseer, Dynatrace, Cloudera and Verizon. For a security vendor selling into European enterprises, this kind of firm will usually outperform a global agency's local office.
7. Edelman
Edelman is the largest technology practice in the industry by a wide margin, with thousands of staff worldwide. Nobody else can run a product launch, a regulatory response and a crisis across twelve markets at once. The trade-off is well known: the senior people who win the business are rarely the ones who service it, and a mid-sized company will not be a priority. Engage it when the exposure is reputational rather than commercial.
8. PAN
PAN has grown faster than most mid-sized firms and built content and analyst relations alongside media work, with around 180 staff in Boston. In enterprise technology a Gartner or Forrester mention frequently moves more deals than a feature article, and comparatively few agencies take analyst relations seriously as a discipline.
9. Bospar
Bospar is fully distributed, with no offices anywhere, around 75 staff and a reputation for data-led campaigns and for taking clients that larger firms consider too small. A reasonable candidate for a growth-stage company that wants senior attention rather than an account executive learning the sector on its budget.
10. SourceCode Communications
The smallest firm on this list by headcount, at roughly 35 people, and included because of the ratio. A boutique generating that much fee income from that few staff is winning substantial accounts against far larger competitors, which generally means the senior team is doing the work rather than selling it.
11. Matter Communications
Matter works across technology, healthcare and consumer brands with around 140 staff and keeps creative, video and production capability in-house. Useful for a company that needs campaign assets alongside coverage and would rather not appoint three suppliers to get them.
12. Ruder Finn
Independent, long-established and unusually strong in Asia, where many United States technology agencies are thin or rely on affiliates. Worth a conversation for a company whose 2027 plan involves launching in Japan, Korea or Singapore, and less compelling for a domestic campaign.
The Gap This List Cannot Fill
We did not rank crypto and Web3 agencies, and readers should understand why.
Search for a ranking of them and the results are almost entirely listicles published by marketing firms, several of which place themselves first, with inclusion frequently available for a fee. None publish a methodology. We could not verify client relationships or results for any of them to the standard we applied above, so we left the category out rather than fill it with names we could not stand behind.
A digital asset business hiring communications support can run the same checks we would. Ask for named clients you may contact directly. Ask for coverage in publications with editorial standards rather than placement networks. And ask outright whether any of the coverage in the case study was paid for. Firms doing this work properly answer all three without hesitation.
What To Ask In A Pitch
A ranking tells you who to invite. It does not tell you who to hire, and three questions separate the pitches more reliably than any list.
Who will service this account day to day, by name, and what else are they working on. The gap between the pitch team and the delivery team is the most common complaint about agencies of every size, and the question is reasonable enough that a flat answer is itself informative.
What happened with the last three clients in our sector who left. Agencies will answer this. The answer is useful whether or not it flatters them.
What has changed in your ownership or leadership in the past two years. In a market where Hoffman has absorbed CCgroup and Highwire has absorbed Bliss, the agency being hired in 2027 may be well into an integration that did not come up in the room.
Why We Ordered It This Way
Our first two placements are the clearest statement of the method. Hoffman and Mission North are not the biggest firms in technology PR, and both lead this list because each made a specific, verifiable move towards the sectors our readers actually work in.
Scale matters when the task is global and the risk is reputational. For nearly everything else, a company selling industrial connectivity into European manufacturers is better served by a thirty-person specialist who knows the trade press than by an agency with offices on four continents. Read the order as a map of who has the focus and who has the resources, then choose for the problem in front of you.
