Tesla Korea announced its ‘Tesla Ride’ campaign in Seoul on August 13. This campaign involves citizens hailing a cab using the Tmap taxi application, and instead of their regular cars, some select winners will get the opportunity to take Tesla cars to their destination. Tesla Model X and Model 3 will be operated for this campaign, which is scheduled to run for two weeks, from 18th to August 31.

It will run in some specific areas of Seoul, and will be active during work hours – 7 to 11 am and 5 to 9 pm – on weekdays. Several social media events have also been planned by Tesla during this period. The first 100 citizens who upload the campaign image of Tesla Korea’s KakaoTalk channel on their Instagram handles will receive a Tesla Eco bag on a first-come, first-serve basis. Additionally, 20 citizens who capture a picture of a Tesla vehicle on the road and upload it to their Instagram will get a Tesla umbrella through a lottery. Both these Instagram uploads have to be made with the #TESLARIDE. 

Tesla Korea

Tesla Korea has seen huge success in the nation, especially with Model 3 sales. The nation is practically riding a Tesla fandom wave, and one can expect the ‘Tesla Rise’ campaign to be an equally large success. 

According to local news reports, Tesla Korea was due to launch the Tesla Center in Busan in Q2 2020. However, those plans were shot down by the ongoing coronavirus pandemic. Instead, Tesla has decided to employ campaigns like these to keep their brand growth continuous.