- AniView adopts Multiple Customer Management solution created by Google.
- The partnership aims to increase efficiency, boost trust and improve service delivery.
AniView, a provider of video and video ad management solutions to publishers, has adopted a new management system on its platform. The company is now working with Multiple Customer Management (MCM) solutions developed by Google.
Video content is envisaged to dominate advertising revenue. Recently, ad spending on Video on Demand services has experienced year-on-year growth of over 8 % in the USA. This solution will help clients on the AniView platform access services such as Google Adx. Video solutions are critical in ensuring brand awareness, enabling cross-platform campaigns, and enhancing yield management within campaigns.
Benefits of this partnership
MCM is a solution that Google developed to help publishers effectively manage multiple partners. This helps increase trust, drive efficiency and increase monetization. Apart from the aforementioned benefits, AniView will also get access to Google AD exchange and other ad exchanges through Open bidding. MCM also offers support for Programmatic Guaranteed deals, Proffered deals and Programmatic Direct deals.
This partnership will ensure that the solutions offered by AniView continue to be of the highest standards at all times. Clients on the AniView platform will be expected to deliver actual results, including real impressions and demonstrating continuous growth.
The CEO of AniView, Alon Carmel, had this to say about this collaboration:
“We are excited to announce that we’re leveraging Google’s MCM solution to strengthen our vision to change the face of video advertising through innovation and collaboration with top-notch companies. It will help us provide an exceptional customer experience, expanding our global reach, and providing a holistic response to those who do not yet understand the potential of video advertising.”
What is AniView?
AniView is an independent SaaS video & CTV monetization platform company that provides a full video management and advertising ecosystem for customers around the world. From leading publishers and premium applications to TV broadcasters and telecom companies, AniView’s robust solution is enjoyed by all its customers with maximum efficiency in the constantly evolving video landscape.
AniView’s offering includes a reliable platform for hosting, serving, tracking, and supporting cross-screen monetization solutions with ad players, SDK, SSAI, and content discovery platforms.
AniView seeks to enable and broaden its partners’ reach of service to support their ongoing business needs. For more info https://www.AniView.com/