Supercar-maker Porsche is planning a collaboration with Apple in its first all-electric sports car, Taycan. Porsche is looking forward to integrating Apple Music within its car. This is the first time that the music-streaming service is being offered as a standalone app within a vehicle.
An Apple Music membership costs $9.99, and will give users access to its 60 million songs, thousands of playlists, and all Apple Music radio stations, all within the car. Porsche is offering a complimentary six-month Apple Music subscription with the Taycan, and three years of in-car data streaming.
Porsche is linking an owner’s Apple ID with their Porsche Taycan ID. This means that Apple Music content in the Taycan will be identical to what’s on the user’s iPhone app.
Apple Music has also mastered the music digitally to configure with the Taycan’s Burmester high-end surround sound system, resulting in “studio-quality sound”. There will also be access to exclusive Apple Music playlists curated by Porsche. The vehicle will come with Apple CarPlay and Siri voice control to enable a smooth user experience. Also, Apple Music integration is expected to go to other Porsche models in the future.
“The relationship between Apple and Porsche won’t end there (with the Taycan),” said Porsche North America CEO, Klaus Zellmer.
“Porsche and Apple Music fit perfectly – we share common values, and the same relentless attitude to user experience, to quality engineering, to design, and to innovation,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
Porsche entering the EV market
The German carmaker is entering the EV market with the Taycan, which has an 800V battery and has an impressive range of almost 400km in one full change (for the base model). The car also features an ‘EcoPlus’ air-conditioning unit, which conserves battery use and increases the range. The Taycan will be available in a multitude of colour variants and will have three performance variants. According to Porsche’s website, the Taycan will cost $103,800 in the USA.