Opera launches ‘Opera for Business’ in partnership with Google
African Foodways Market owner | Image credit: CBC.ca

Opera unveiled its ‘Opera for Business’ service in Nigeria, targeting small and medium enterprises (SMEs) and helping them to become easily discoverable online. Opera is a global web innovator and a leading provider of web browser and AI-related services.

Using this service, SMEs can create online profiles and show accurate location and operation-timings on the internet. Opera For Business will also help these businesses with digital marketing and advertising services, to promote local enterprises to a large customer base across the country.

Digital marketing services include online profile management, review management, social media management, couponing and promotional tools, and advertising across Google, Opera, and Facebook.

Opera is partnering with Google ‘My Business’, which is a scalable tool to help businesses manage their online presence across Google’s services like Google Maps and Google Search. 

In 2019, Opera launched OLeads and OList, two services which significantly helped the Nigerian marketplace to grow its customer base. Many businesses have listed themselves on OList, and are generating quality leads using OLeads. The Opera browser, Opera Mini browser, and Opera News are services that are already popular in Nigeria. 

Nigeria has an internet penetration rate of roughly 47% in 2020, which makes it a place of imminent internet-based economic growth. “We’ve been working closely with Google for more than 15 years and we are excited about this next step in our collaboration. Nigeria is currently undergoing a rapid digital transformation and we are thrilled to be part of it by providing local businesses with the most comprehensive tools to date, allowing them to enter the online space and reach a wider audience,” said Per Wetterdal, EVP Commercial at Opera.

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