AWS signs pact with Bharti Airtel to push digital transformation in India
Image credit: Morning Tick

Amazon stretches its arms into India by partnering with Bharti Airtel, the third-largest telecom network in the country. India is the second-largest internet market globally, and Amazon’s AWS will find a significant consumer base there. 

Today, Amazon announced to partner with Bharti Airtel to provide numerous AWS offerings to small, medium, and large businesses under the banner of Airtel Cloud. The Indian telecom giant has approximately 300 million customers and will help Amazon gain firm footing in the Indian cloud-tech market. 

The tie-up announcement was made in the presence of Harmeen Mehta, COO of Airtel Cloud, and Puneet Chandok, President of commercial business for AWS, India, and South Asia. Speaking to reporters, Puneet Chandok said, “AWS brings over 175 services to the table. We pretty much support any workload on the cloud. We have the largest and the most vibrant community of customers”.

This move will also focus on developing new web-based services and working diligently to help more and more customers migrate to Airtel Cloud. 

Bharti Airtel shifts gears on new ventures

Airtel seems to be on a roll here, branching out from its telecom services and setting root into the cloud-tech industry. This year also saw Airtel partnering with Verizon to create ‘BlueJeans,’ a video conferencing service for business customers in India. 

Harmeen Mehta, COO of Airtel Cloud, said, “Today’s deal illustrates Airtel’s push to build businesses beyond its telecom venture.” Airtel provides services to more than 2,500 large businesses and more than a million emerging ones.

The market for cloud-based application services is the fastest growing one in India, and with the participation of global business leaders like Amazon, it will soar to new heights.

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