Apple retains top position in tablet revenues
Apple store in Charleston, South Carolina | Image credit: Business Insider

Apple sold and shipped 14.249 million iPad units in the second quarter of 2020, which resulted in the company making profits despite the ongoing pandemic. The company holds 38% of the tablet market share.

Apple saw a 19.8% growth compared to Q2 2019 and maintained the top spot among tablet vendors. The iPad is a revered product and is considered to be a symbol and benchmark of all tablets. All other tabs are directly compared to the iPad, which has maintained its special status since its birth in 2010. 

Apple generated a revenue of $9.3bn in the third fiscal quarter of the year, and a significant part of it was attributed to iPad sales. Apple CEO Tim Cook, speaking about Q3 reports, said, “iPad was helped in June by work from home and distance learning, as it was in other geographies. And services set a new June record there”.

Tablet sales go up all over the world

Canalys came up with the data for tablet vendors today and said that Worldwide tablet shipments hit 37.5 million units in Q2 2020,  which is a 26% year-on-year increase. It can be fairly concluded that the surge in demand for affordable devices for work-from-home and online-education systems caused this year-on-year increase.

Apple was one of the biggest recipients of this surge. Canalys reports that manufacturers were able to meet this demand, and vendors and retailers ensured discounts on devices and internet-data to drive sales.

Apple grew iPad shipments by 20% to lead the market once again, shipping over 14 million units, a record for a second quarter.

“Tablets enjoyed a renaissance in Q2 2020 because the devices tick so many boxes for remote work and education use,” said Canalys Analyst Ishan Dutt.

Senior analyst Ben Stanton said, “The channel and carrier ecosystem around tablets has also played a significant role in this stellar Q2 performance. Vendors and retailers in mature markets have offered massive discounts as part of their back-to-school promotions. They have also ramped up their capacity to manage online sales and delivery in the face of lockdown measures. Carriers have also taken important steps beyond just providing devices.”


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