Sony, which is one of the most common names in the consumer electronics market worldwide, has decided to modify its brand name after 60 years from its last naming. The company will now be called “Sony Group” instead of just “Sony”.
The Tokyo based tech giant is the popular manufacturer of all consumer electronic devices including Smartphones, Games, Cameras. Camera sensors, vlogging accessories and electric cars. According to the reports, the new name will be adopted from next year onwards.
The final approval for changing the name by the shareholders were obtained after the recent annual shareholders meet. The CEO of Sony, Yoshida Kenichiro, stated that “We decided to rename the company to the Sony Group because we want to make full use of the diversity of our business portfolio to promote the development and evolution of the business”
Sony is a multinational conglomerate corporation that owns the largest music business, video game business and consumer electronics. It is the leading manufacturer of electronic goods and consumer electronics in the world market. Sony is headquartered in Tokyo, Japan and was founded in 1946 in the wake of world war 2. the company was named Tokyo Tsushin Kogyo, meaning Tokyo Telecommunications engineering corporation. They were the ones to build Japan’s first Tape recorder, Type-G. The name Sony was given to the company in 1958.
Naming the company “Sony” was a step towards making it a global brand. This was the dream of Shoda Morita, the co-founder of Sony.
It has been 60 years since the company was named as Sony and now the new name will be recognized as their future business brand. It is not actually a change in the name but just the addition of the word “ group” to the original name. This will supposedly diversify the business of the company more. Sony plans to adopt the name Sony Group from the next fiscal year starting April 2021.