The recent ban of 59 Chinese apps by the Indian Government, has paved ways for the development of new Indian alternatives for the same. The latest and notable one is the HiPi app by ZEE5 which is an alternative for TikTok. It is a short video app that lets the users express their talents and creativity freely and unjudged. It is a part of Atmanirbhar Bharat, where the social media culture is aiming at Indian contents and apps.
From the nature and features of this app, it is understood that they are aiming to attract the customer base of TikTok. The users will have to register in the app to start creating and viewing videos, while Tiktok allowed watching videos without registering.
In their blog posts, ZEE5 has mentioned about HiPi that, “The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged”
The app is driven by the vision to encourage the talents in our country and provide a platform to express the same. ZEE5 is already a very popular entertainment platform that has the potential to compete with Amazon prime and Hotstar.
They are already said to contain 1.25 lakh hours of on-demand content. ZEE5 is available for free for the customers of Jio fiber, Airtel and Vodafone Idea with selected plans.
With this kind of enthusiasm towards a self-reliant India or Atmanirbhar Bharat, let’s hope that there will be more Indian alternatives for all the popular apps, thus giving more opportunity to Indian developers. This move also has the potential to solve unemployment issues of the country to a certain extent.