The Match Group’s Tinder announced their final earnings for 2019, and it turns out that Tinder has earned $1.2 billion, thanks to all the single people out there. By this, Tinder has cemented its place as the most valuable asset of the dating app company.
The total revenue of The Match in 2019 was $2.1 billion, and Tinder is responsible for more than half of its earnings. The other dating apps owned by the company are Hinge, OkCupid, and match.com, but none of these are matching the Tinder popularity. The number of subscribers in Tinder averaged to 5.6 million last year, which resulted in a 36% increase over the past year.
The Tinder users have lots of perks for using this as a dating app. They give unlimited swiping and increased prominence of your profile for nearby users. There are occasional ads that come up between swipes.
After all these revenue and subscription numbers, it is evident that Tinder is the number one money maker for the parent company Match. However, it is quite surprising to see that the subscriber rate of the app continues to grow.
The app is counting on the millennials and the Gen Z users by providing features like interactive swipe night experience, which lets the daters match based on their decisions while engaging with interactive content and also location-based features for music concerts, festivals, and spring break.
Right now, Match is focusing on localizing their products abroad, not only Tinder but others too. They are specifically focusing on bringing Okcupid to the limelight, especially in countries like India, and also Match wants to branch it’s products to Israel and Turkey. We can conclude that, as long as there are singles, Tinder is going to survive well.