Sony has a tiny market share that is not worth mentioning in the same lines as Samsung and Huawei so it rarely features in talks about leading smartphone vendors in the world, still, the Japanese company has not yet given up.

They have recently launched Sony Xperia 8, Xperia 5 and also swiftly followed it with a software update. Back in February this year, Sony launched Xperia 1. This Xperia 5 is a more compact version of Xperia 1 but more or less equally powerful in terms of performance and photography. It should be noted that the company regularly rolls out software updates to its devices like Xperia XZ3, Xperia XZ2, and Xperia XZ1.

Sony XZ2 has the highest depreciation rate last year - SellCell Report
Sony XZ2 has the highest depreciation rate last year – SellCell Report

SellCell has used data from its mobile partners to analyze the depreciation rates of the big technical giants around the world like Apple, Samsung, Google, Sony and LG phones. The result shows that, just like 2017, the LG flagship mobile phone in 2018 has a low rate of protection.

However, the most serious case is that of Sony’s mobile phone. The result showed that from last year’s release to October this year, Sony XZ2 became the highest depreciation model. Sony XZ2 touched a depreciation rate of 86.2%.

In addition to design, configuration, and brand, you may also need to consider the value of the hedge when choosing a mobile phone. 2018 is the year in which the average mobile phone price has reached a historical record. There has never been such a large price increase, and this trend seems likely to continue this year.

Due to the brand value, companies like Apple and Samsung have survived and their flagship devices always have the best preservation rate. It should be noted that although Google’s Pixel series products are not as popular as that of Apple and Samsung flagship products, yet their value keeping ratio performance is quite good.