Tinder, bumble and other dating applications in the United States are going to get a tough competition from the newly launched dating app by Facebook called Facebook Dating.
The app has been in the testing phase for one year in Columbia. Users who are 18 or above can use this app. There is going to be a new tab in the Facebook Mobile app for this feature. Users will have to create a separate profile for dating, and it will assist in building “meaningful relationships through things you have in common, like interests and groups,” said Nathan Sharp, product manager of Facebook Dating.
Facebook has given preference to users’ choice while finding a suitable match. The app has borrowed many design ideas from dating app Hinge, which allows the user to send a “like” along with a message to any profile of users’ choice.
The app has a unique feature called “secret crush.” It allows the user to approach up to nine Facebook friends or Instagram Followers otherwise the user won’t see his Facebook friends in the dating app. If it is a match, then both users will be notified. “Probably one of the best notifications of their life,” said Nathan Sharp. The dating app is available for free. The app is free of advertisements which makes it a step ahead in the market. “We didn’t want to include anything around swiping or games,” said Nathan Sharp.
Like other dating apps, the Facebook dating app will allow the user to integrate their Instagram account to their profile. The app also has a feature for users’ safety. Tapping the shield icon will help to share the details of a date with family members or friends using Facebook messenger. It also allows the user to temporarily share his live location.
The dating app is live in 20 countries apart from the USA. It is available in Brazil, Chile, Peru, Ecuador, Guyana, Laos, Malaysia, Mexico, Vietnam, Uruguay, Thailand, Suriname and the Philippines. Facebook claims to launch the app in Europe from next year.