As per reports, Verizon Media has agreed to sell its blogging platform Tumblr to Automattic Inc. for an undisclosed price. In 2013, Yahoo acquired Tumblr for $1.1 billion and later in 2017 Verizon bought Yahoo along with its microblogging website Tumblr. According to Axios, Verizon-Automattic deals Tumblr platform for less than $10 million that is not even close to the price Yahoo paid for acquiring Tumblr in 2013.
Guru Gowrappan, Verizon Media CEO mentioned “We are proud of what the team has accomplished and are happy to have found the perfect partner in Automattic,”
Tumblr was once a popular micro-blogging website that majorly lost its reputation after the adult content ban and Tumblr’s iOS app was removed from Apple App Store, later Apple restored the app once Tumblr removed all “Adult Contents”. Same time, Tumblr lost over 30% traffic (nearly 100 million hits) and other social networking platforms got the hype on the web. It is also rumored that the popular website “Pornhub” planning to acquire Tumblr to restore Tumblr’s NSFW reputation.
Matt Mullenweg, Automattic CEO said, “We are excited to add it to our lineup, which already includes WordPress .com, WooCommerce, Jetpack, Simplenote, Longreads, and more,” In addition, the company said, “Automattic Inc. will buy Tumblr for an undisclosed sum and take on about 200 staffers.”
It seems Automattic Inc. got some future plans for making Tumblr a popular platform again! In their blog post mentioning “We look forward to continuing to create products that empower your self-expression and sense of community and that build a better, more inclusive internet.”